This project is an optimization and upgrade of the existing form of interaction between people and current transportation.
Luminous is an electric vehicle designed exclusively for food delivery, featuring two integrated food storage boxes. It enhances safety through optimized lighting and drainage systems, improves the navigation experience for delivery men by reorganizing the layout, and increases efficiency by utilizing shared batteries. Luminous improves the overall interaction experience and effectively meets the unique needs of the food delivery industry.
2020-2021 China's food delivery industry development analysis report (ALIBABA, 2021)
The food delivery industry is developing rapidly in China, rising from 21.6 billion RMB in 2011 to 664.6 billion RMB in 2020. The scale of users is very large. The user group of 460 million people proves that the food delivery industry has a huge potential. Currently, the transportation used by delivery man in China is just normal electric motorcycle with heat preservation box for food. And this kind of motorcycle has many problems, such as insufficient storage space. Many riders are desperate for a motorcycle that meets their work needs. Therefore, this is a huge market, and there is a lot of chance for improvement. The development of delivery motorcycle can greatly improve the working experience of delivery man and at the same time improve their work efficiency. Hence, this project sets the target group in China, hoping to make a huge impact on the delivery industry.
HOW MIGHT WE design a new motorcycle that has enough storage and can improve the delivery man's experience during food delivery?
I hope that as they bring luminous to the city,
this electric car can also bring luminous to them.